Direct to CRS / Direct to PMS Booking


Opera PMS
Advantage Reserve is the FIRST and ONLY 3rd party reservation service to be certified by Micros/Fidelio for a 2-way interface with OPERA PMS. Rates, inventory, current reservations, modifications and cancellations are all available, allowing Advantage Reserve to book directly into OPERA PMS in real-time! For our clients with OPERA PMS, this means no more CRS fees or pass-through – ever. Best of all, this upgrade in service is available to our clients at no additional charge!


Travelclick & More
Our expertise goes beyond human interaction to include direct access to your hotel’s Central Reservation System. This allows us to access your property’s inventory and rates in real-time. This also allows us to meet the requirements of all of your reservation requests, including cancellations, changes and confirmation delivery. If your hotel uses iHotelier by Travelclick, Windsurfer (formerly Whiteboard Labs), or Synxis Voice Agent, we can accommodate you!


Your Property’s Marketing
When our agent answers a call for your property, our proprietary extranet platform provides our agent with photographs, property hi-lites, food & beverage offerings, and upsell amenities such as spa and dining services from your marketing department. Our agent is able to turn hesitant callers into repeat guests with friendly, knowledgable advice and insight about your hotel.


Training & Development
In order to provide unmatched service to our clients, the management and staff at Advantage Reserve regularly participate in specialized training seminars and quality assurance initiatives. Leadership, communication and selling skills are just a few of the areas we focus on in our workshops. This ensures we are always able to provide service at a level far exceeding our competition.


Superstar Employees
Advantage Reserve has integrated Predictive Index into our recruitment, hiring and performance management systems. PI helps managers identify the motivations and drives of their people. This insight provides managers with invaluable information for improved employee retention, coaching, leadership development, talent management, team performance and more.


Better Social Standing
Higher rankings with TripAdvisor®, VirtualTourist® and others starts with the first phone call! Our reservation specialists are trained in eliciting the praise of your customers, helping your property obtain the social rankings it deserves.


Providing a real voice
Online travel agencies along with a multitude of online booking options are overwhelming the average traveler. Advantage Reserve alleviates the confusion and helps inspire trust in your brand by providing a live person who can fully explain your property and ensure the guest is getting the best deal available to them. The cost of using Advantage Reserve is significantly lower than the cost of using an OTA.