About Us

Our Hospitality Story

Advantage Reserve, LLC was founded in 2007 by Robert Wilson, CHA, a hospitality veteran with more than four decades of experience in the hotel industry. The company was born in New York City from a very real challenge—while opening a 70-room boutique hotel on Manhattan’s Fifth Avenue, Wilson sought a high-touch, onshore reservation and information service that reflected true hospitality expertise. When no solution on the market met those standards, he set out to build one.

From the beginning, Advantage Reserve was designed exclusively for the hospitality industry, grounded in the belief that guest conversations deserve the same care, sophistication, and local understanding as the on-property experience. That vision continues to guide everything we do today.

As the company grew, Advantage Reserve expanded its footprint with the opening of a second office in Fort Lauderdale, Florida, in 2018. Following the pandemic, we thoughtfully evolved our operating model—embracing a primarily remote workforce while maintaining a South Florida presence. Today, our team members are based across Texas, Florida, Georgia, and South Carolina, allowing us to attract top hospitality talent while delivering consistent, high-quality service nationwide.

The leadership of Advantage Reserve remains deeply rooted in hospitality. All three principals built their careers exclusively within the hotel industry, bringing firsthand operational insight, guest experience expertise, and strategic perspective to every partnership.

More than a contact center, Advantage Reserve is a hospitality-first organization—continually evolving to support modern hotels with intelligent engagement, trusted expertise, and a deep understanding of what guests and hoteliers need to succeed.

Our Mission Statement:

We strive to elevate service quality, revenue performance, and long-term profitability for our hotel partners by delivering gracious, informed, and insight-driven guest interactions. Through expert hospitality engagement and intelligent reservation support, we convert inquiries into meaningful connections—while responsibly aggregating personalized guest data that empowers smarter decisions, stronger marketing, and sustained growth.

Our Leadership Team

Our Partners